VOICE to VALUE IMPACT
For Health Coaches & Wellpreneurs
Take the guesswork out of writing your website copy with words that speak deep into your audience's soul, ready to take them on their holistic health journey.
HAVE YOU EVER…
SAT AT YOUR LAPTOP TRYING TO FIND THE MAGIC WORDS?
The magic words you need for your website, the latest launch, and any other copy that needs to impact on your wellness coaching business. Cold coffee cups stacking up - oh, it must be time for another one before you try yet again to crank those words out. Aargh, honestly, you’re fed up to heck and out of ideas trying to figure out the words you need to create high-quality content that speaks with empathy and understanding whilst engaging with your audience way beyond your services.
Your site looks great, and you think it contains all the information your target clients need to hear…about you, your services, and your process. What am I doing wrong? I hear you sigh.
It’s not you, it’s your copy!
HERE’S THE THING…
In your heart of hearts, you know you’re great at what you do.
Your ambition is to grow your brand to provide you with the income you desire and the work/life balance you deserve. Missing out to the competition hurts…and not just your bank balance. You’re hardworking and talented… but the odd ‘not great’ job isn’t bringing you much joy.
Just imagine if the minute visitors land on your website in search of healthy habits or more mindful living…….
There’s an instant spark of engagement because you’re speaking their language, showing how much you understand them and how their struggles affect their daily lives. So much so that as they’re scanning, they’re getting excited and feeling relieved whilst thinking: ‘Yes, that is EXACTLY my problem’. ‘Finally, someone gets me’. ‘Thank God, I think she can really help me’. And if they feel like you ‘get’ them, they’re more likely to buy your Wellness Coaching packages or sign up for your Stress Management masterclass.
It’s immediately obvious what your holistic solution is and how you will meet them where they’re at to take them on the wellness journey they deserve so they’ve never felt so good or in control of their lives.
The words and phrases you use stop your website visitors dead in their tracks, eager to hit the sign up or buy now button to get started, making their health transformation dreams and goals a reality. their lives.
Your wellness business can’t make sales without customers!
Assuming you know what your customers ‘think’ is important will not ‘cut it’ with your messaging and copy. It won’t move your struggling clients over the finishing line and will hold you back from achieving your business goals.
Uncover the insights you need to take control of your messaging.
When you understand your customers' pains through their eyes, you can focus on the right details to engage with them so you can tap into the messages your website visitors need to see in their journey to their balanced life.
Be honest - you know you should be doing customer research to get the insights you need to instantly convince your ideal customers you truly understand their struggles and are uniquely qualified to help them.
Does anyone have the time or inclination to dig deep into research beyond a tiny teeny bit? I do. It’s SO powerful, and I’m offering to do it for You.
Introducing
VOICE TO VALUE
IMPACT
STARTS AT £475 | TIMELINE: 6 - 8 Weeks
A Priority Message Report - detailed findings for you to use strengthened by a clear understanding of your client's pains, desires, and objections with real insights into how they perceive your service benefits.
Top 10 Quotes - particularly well-said or insightful comments on what your clients are raving about.
Customer Mindset Analysis - to help you communicate more effectively and sell your services and coaching packages.
Competitor Analysis findings - why they chose you over your competitors along with what you can learn from them.
What’s covered…
Voice of customer survey to use with your mailing list or in groups you manage or have access to (with permission). I set up the surveys to send out and collate all the information.
Review mining to analyse customer reviews of competitors, not necessarily limited to your specific product but within your category or related offerings to unearth impactful insights about the problems your audience faces, their motivations, hesitations, objections, desires and more.
Analysis of all responses in an easy-to-read and follow report with guidance for improving your messaging and website copy.
A 90-minute strategy call for me (and you, if necessary) to clarify your ideal client. We will then choose appropriate clients to interview.
Up to 5 Face-to-face interviews with current or former clients using a pre-approved questionnaire. These will take place on Zoom and will be recorded and transcribed to help capture key takeaways and practical insights.
An email template to send asking for the interviews and explaining the process and how much value their help can bring to your business.
VOICE TO VALUE IMPACT IS…
PERFECT IF YOU WANT TO…
Stop overthinking and second guessing over how to create copy that shows your value.
Share a consistent brand message that differentiates your business.
Know how to interpret and use your findings to create connection-inclined content.
Make your dream clients fall head over heels in love with your offers.
Get crystal clear on exactly who they are and what they want.
Get more results from your messaging and marketing efforts.
“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.”
Joanna Wiebe
In case we haven’t met yet…
I’M TRACEY
I recognised the power of words at an early age. Being a shy introvert with incredibly low self-esteem, I found that through my essay writing at school and my extensive vocabulary (my lovely Glaswegian Dad taught me to read and write before I started school), I felt better about myself and not so worthless and the ‘odd one out’.
After what seems like a lifetime in marketing, a few years ago, I immersed myself in writing funding bids and really discovered that the right words can earn money…big money.
Then, I decided to retrain in Hypnotherapy and Life Coaching, but that is not where my heart lies. I prefer to remain behind the scenes, supporting Coaches, Therapists, and Wellpreneurs with powerful, personality-packed copy to attract and help clients with their invaluable knowledge and expertise. But…
It all starts with knowing who your potential clients are…asking the right questions and getting inside their heads—so you can stop guessing, improve your messaging, and make it easy for them to buy from you. This way you get the best possible results for your clients and you.
The truth is, there is a lot to pull together.
Your copy is not just words on a page. It’s key to helping your customers achieve their goals. It’s about what your visitors need to get them from feeling overwhelmed, in pain, stressed, frustrated…to the flip side. To the healthier life they want to lead.
Have Questions?
Good! The people I work with are inquisitive, ambitious and want the best for themselves and their business - that normally means there’ll be some great questions!
-
This service is ideal for health coaches, therapists and wellpreneurs who are short on time and cheerfully recognise that going through the information gathering and analysis process would be worse than a 5-day cricket match (more wine, anyone?). You want the information to write meaningful copy that makes your clients feel understood as they are gently guided and inspired to take action…but you don’t want to step in to the tedium to do it. I get that - it’s why I’m here.
-
Yes, I can help you set some solid messaging foundations even if you haven’t worked with many or any clients. We can dig deep into review mining and still come up with words, phrases and messaging to help you create content for your holistic wellness business that your potential clients need to hear.
-
I allow between 6 to 8 weeks to take into account the coordination of customer interviews
