ABOUT ME?
No! It’s about you! Because you only want to do business with someone who ‘gets’ you and can get inside the head of your ideal client so you can attract more business and be seen as an expert.
Are we a fit?
did you know
It All Starts With Communication
Creating words and communicating the value of your services, making it clear you’re dedicated to changing lives. But... sharing your value can be hard to put into words, can’t it? Where do you start? It’s all about the language.
YOU NEED…
01.
Words that speak to their deepest fears and problems.
02.
Words that reach out with an emotional connection.
03.
Words that scream “you get me, when can we get started?”
But...Where do you find the time?The energy, the inclination?
Gentle reminder… You’re already auditioning for superwoman!
Clients, admin, social media, networking, running a home, caring for children (whatever their age), maybe grandchildren or elderly parents. ‘Me Time’? Yeah, right - even though you know it makes sense. You need Words to Win Clients. And you don’t want to write them yourself even if you have the time. Speaking of time…
GET TO KNOW ME
(The Steal A Glance Version)
What I do
I’m a creative copywriter meaning I get in to your audience’s head and sell your story and services.
My MissioN
Personally, I think only superheroes have a mission, but if I had one, it would be this: I’m here to unlock the potential of every business through the power of brand messaging and persuasive words.
Interesting FacT
I have ‘slid down a wall’, twice, with anxiety and depression and I’ve trained in hypnotherapy and coaching. I’m likely to have been in your shoes and those very uncomfortable ones of your ideal client.
How It All Began…
Let me whisk you back to the late 1980s (really that long ago?) when I started in copywriting and marketing. I was in the ‘tourism industry’ and spent my time researching and preparing promotional brochures and material, then attending holiday exhibitions throughout America, North America and Europe.
Fast forward to the 2000s when the power of persuasive words unlocked money! I discovered I had a real knack for putting together a team and submitting funding bids for tourism and heritage projects to support small tourism businesses.
Boom! The right words brought in big money from European funding, the Scottish Government, Local Councils and private sponsors.
All good things come to an end, and sadly, I found myself sliding down a wall (again) with burnout. I decided on a career change and trained in hypnotherapy and coaching. But...my first love will always be where I started...copywriting and marketing. The world has moved on, and I rarely write brochures, but websites...that’s my thing! This brings me back to what you want to know...
What I Can Do For Your Business
01
Break the ice with purposeful brand messaging
I’m driven by working with heartfelt coaches who care for their clients. Every message is crafted through research to uncover the exact words and phrases designed to ‘break the ice’, kickstart conversations and engage with your passion to position you as the expert, attracting the right clients.
02
Appeal to emotions with creative copy free of jargon
If you’re ready to make more money, let’s get ahead of your competition with personality-packed copy for every page of your website. There’s no drab coaching jargon, only powerful words packed with persuasion that appeal to emotions, feelings and experiences.
03
Keep visitors on your website with a solid UX strategy
Elevate your business by ensuring your website visitors find it easy to navigate your website and benefit from a super smooth, friction-free experience. UX strategy is all about simple, straightforward communication and a simplified journey from the beginning to the end.
my values
A Life & Business
Without Compromise
1. SUPPORT
I’m here to help you, and I’ll ‘meet you’ right where you are on your business journey. You can count on me to create powerful words supporting your business and clients.
2. INCLUSIVITY
Everyone has the right to be comfortable and respected. My clients come from all walks of life. In my humble opinion, we all make a unique contribution and have a role to play.
3. GENEROSITY
I don’t know any other way to be, which suits me perfectly. I will go the extra mile, giving generously my time and years of experience and expertise to help you reach your business goals.
4. CALM
I am no stranger to the effects of depression and anxiety, but that allows me to put myself in your clients’ shoes. Bringing peace through words and actions is high on my list of priorities.
LET’S HAVE A CONVERSATION
Tired of the words on your website not making an impact? Let’s finally get you a website that builds trust and authority, reflecting your expertise so potential clients think ‘she’s the one who gets me, I need to work with her.’
